BRAND CREATION

Case Study
LISA GIBSON WEDDINGS AND EVENTS

Starting a new business is always daunting. Lisa Gibson Weddings and Events contacted REDBEARD with the brief to help differentiate themselves in a busy market. The result is an attractive, cohesive and unique brand which reflects the client’s core values, of bespoke service, attention to detail and care.

Client

Lisa Gibson Weddings and Events A bespoke event coordination planning and consultancy

Categories

  • Web Design
  • Branding
  • Marketing
  • Print advertising
  • Digital Advertising

Creative Process

When your business is your name as well as your livelihood, you need to make sure that comes across in your branding. REDBEARD took the approach of designing a unique monogram and wordmark, before carrying this through to the rest of the client’s brand collateral, including their website, stationery and advertising.
Here’s what we did and how we did it.

The Monogram

The heart shape in the monogram logo reinforces the message of not only the happy couple’s love for each other as they prepare for their big day, but also Lisa Gibson Wedding and Events’ care and attention to detail.

The Website

The website is where most of the heavy lifting is done. This was designed with simplicity and clarity in mind. A responsive design was critical to the client. With more than half of the site’s visits coming from mobiles and tablets, we took a “mobile first” approach to the site build.

The Wordmark

What could be more personal than signing your company with your name? It’s a sign of commitment – like a wedding – and of accountability.

The Advertising

To use the word “crowded” in relation to wedding media is an understatement. If you ever look at a wedding magazine, there are a vast number of companies, venues, dress designers all shouting for attention. We kept the advertising simple, clear and concise to put the company’s message and offer across as quickly as possible. All potential clients are directed to the website where they can find out more about the wide range of services the company offer.

Project Features

 
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Minimalist Design

 

Responsive Design

 

Creative Idea

 
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Branding

 
“Without Redbeard’s knowledge and experience I would not have known where to begin. Redbeard took the time to listen to my business needs, its direction and to understand me as a client. The experience so far, has been truly inspirational and seamless with Redbeard’s proactive and professional approach.” 

LIsa Gibson – Lisa Gibson Weddings and Events